As soon as Meta, whose new investments and applications we follow with interest, introduced the Metaverse ‘Avatar’ feature, we came up with an idea that is first of its kind in Turkey and implemented this feature with İş Portföy Meta Assistant. We integrated the innovation offered by the platform directly into our brand communication. Thus, İş Portföy became the first brand in the sector to announce that it will communicate on social media with this new avatar.

Our Meta Assistant was the spokesperson when it comes to inform audiences on İş Portföy social media accounts to provide news about the sector, to introduce our new funds and to “Did you know?” included to inform about its contents. For our partners, we continue to offer innovations up to date with the digital dynamics, catch new trends and bring the future closer to the present.