Why Aybüke Pusat?
Dance, sports, energy, style, freedom… And of course 3.7M followers. When we saw Aybüke Pusat in Hummel outfits, we once again realized what a right decision we had made. We brought the harmonically perfect combination of brand and celebrity to our main campaign video. Our video, which reached millions of people in 1 month, appealed to all “Cool” women who say “however I want” and like to take action, both achieving its goal and garnering great appreciation for the beautiful message it gave. And the sales? Thanks to the success of the main video and the "cool" stance we have acquired in the digital world, the expected increase in sales was achieved in a matter of months.