We had to announce Turkey’s first and only investment fund of its field, “Women’s Equity Fund in Business”, in digital channels that would attract the attention of our target audience, offering investment opportunities in companies those believe in women’s equality in business life and those offer women employment in senior management.

In our film, we realistically reflected the academical findings, the benefits of women’s employment and its contribution to the growth of the country’s economy, in the light of the research we conducted to inform our viewers about the issue.

From the moment our fund went ready to invest and our communication started, it attracted great attention and received positive feedback from both investors and companies that believe in the power of women.

Investing in women’s power is this easy with İş Portföy’s İş’te Women’s Equity Fund!